Planning a wedding comes with a long list of to-dos. But finding everything you need in one place? That’s a dream 17th Ave is ready to deliver. From the perfect dress to the final toast, here’s how to make your day special with a little help from some of 17th Ave’s best.
The Dress of Your Dreams: Ethos Bridal
Ethos Bridal is where timeless style meets modern romance. Their curated selection of gowns blends understated elegance with unforgettable detail. Find the kind of dress that feels made for you, not just for the moment. (And yes, you’ll probably tear up. It’s fine.)
Florals that Speak Your Language: Peaseblossoms Flowers
A beautiful bouquet says more than a thousand words, and Peaseblossoms knows exactly how to tell your story. Whether you’re dreaming of wild garden blooms or sleek arrangements, their florals are a masterclass in natural beauty.
Rings Worth a Lifetime: Calgary Jewellery & Premier Gems
When it comes to the ring, nothing less than extraordinary will do.
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Calgary Jewellery offers heirloom-worthy pieces that feel just as eternal as your vows.
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Premier Gems specializes in custom designs that turn your love story into wearable art.
Whether you’re choosing a classic solitaire or creating something entirely your own, you’ll find the perfect symbol of forever here.
Style for Every Moment: Ooh La La & Gravity Pope
Because the wedding isn’t just one event, it’s a whole season of celebrations.
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Ooh La La offers fashion-forward outfits perfect for rehearsal dinners, bridal showers, and honeymoon send-offs.
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Gravity Pope has the shoes and accessories you’ll need to dance well past midnight with style (and comfort) fully intact.
Raise a Glass: Crowfoot Wine & Spirits + Vine Arts
Every celebration deserves a perfect pour.
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Crowfoot Wine & Spirits brings a wide selection of crowd-pleasers and elegant classics to your table.
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Vine Arts curates wines, artisanal spirits, and creative cocktail inspiration, perfect for signature drinks and unforgettable toasts.
Desserts to Remember: Misoan Cakes & European Bakery & Deli
Your wedding cake (and dessert table) deserves just as much attention as your playlist.
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Misoan Cakes crafts the best gluten-free cakes around.
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European Bakery & Deli offers gorgeous pastries, breads, and European desserts that add a touch of heritage, comfort, and sweetness to your celebration.
The Sweetest Touch: Epiphanie Chocolate
Elevate your dessert table, gift bags, or late-night snack plans with hand-crafted chocolates from Epiphanie Chocolate. Beautiful, artisanal, and dangerously good, just the way wedding treats should be.
The Perfect Finish: Reid’s Stationers
Details matter and Reid’s Stationers is where you’ll find everything from elegant invitations to thoughtful thank-you notes. Their beautiful paper goods and stylish accessories help you set the tone from the very first “Save the Date.”
From first fittings to final toasts, 17th Ave makes wedding planning as joyful as the celebration itself. Everything you need is right here, ready to help you start your forever in style.
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The 17th Avenue Business Improvement Area (BIA) is committed to preserving the diverse and energetic character of the area’s business community. We advocate for public safety, revitalize public spaces, implement placemaking initiatives and collaborate with City of Calgary departments to enhance economic well-being and attract new businesses, fostering a thriving and inclusive environment for all.
Our borders are from 16th Street to 2nd Street SW along 17th Ave SW and several blocks of 14th (up to 12 Ave SW), 8th Street SW (up to 14th Ave SW) and 11th Street (up to 14th Ave SW).