On October 17th, 17th Ave is hosting one of the most exciting and COVID friendly shopping event of the year – The 2020 17th Ave VIP Shop Hop! It’s time to celebrate the latest and greatest in fashion trends with over 28 participating shops offering in-store deals and discounts.


Big-name stores, locally owned & independent boutiques – what more could we ask for?  Sign up to receive exclusive day of offers from participating retailers and create one-of-a-kind shopping event.

Registered Shop Hoppers: please remember to bring your PRINTED TICKET with you to collect any additional bonuses.

We are encouraging Shoppers to please wear a mask and to bring hand sanitizer to prevent the spread of Covid. Please keep in mind new health and safety procedures and guidelines for each of the participating stores.

This school year may look a little different, and in addition to stocking up on text books and pencils, you may also be looking to add to your work-from-home space. Check out Structube’s back to school tips, where they offer suggestions in creating an ideal work environment for students in elementary, as well as high school and University.

Visit Bamboo Ballroom and find all your favourite local and designer brands carefully selected and curated to help you stand out in a crowd! Get 40-70% off tons of new arrivals

 Get an extra 10% OFF of selected sale merchandise when you visit Beyond Scarf!

Black Sheep brings you fresh, French and 100% handmade baked goods.

Blondie Boutique makes shopping chic clothing for every body type convenient and affordable, without sacrificing great style. Get 20% OFF the entire store!

Butter Block is a hidden gem inside the Devenish Building on 17th Ave. You’ll find the most delicious pastries at this small bakery. Get 15% OFF half dozen pastries *all items must be over $4*

Danielle’s Consignment has hand-picking pre-loved designer and high-end clothing and accessories to be loved once again by Calgary’s stylish and savvy. Get up to 50% OFF in store.

Fjällräven welcomes you to explore their new Fall/Winter range! Try on their new Expedition Down line of jackets or find the perfect trousers for all your hiking needs! They will be extending an exclusive in store promotion to all guests for the day of the Shop Hop!

Herc’s Nutrition will be having a BioScan demo from 11-2 with BioScan North America, plus many exciting promotions! They are also donating $2 from both Red Velvet Shakes and pink scrunchies to the Wings of Hope Foundation.

Get some of the best vintage shirts, crews, jackets from HG Vintage! Shop participants will recieve 20% OFF.

Get some of the best vintage shirts, crews, jackets from HG Vintage! Shop participants will recieve 20% OFF.

One of a kind runway fashion that you’ll only find at Kate Hewko! Get 10% OFF during the VIP Shop Hop. 

Surround yourself in the softness of Kit and Ace’s Fall 2020 collection, and celebrate autumn, optimistically. Shop hoppers can score 20% off during their Guest Appreciation sale from October 13th to 18th.

Leo Boutique featuring the best emerging designer collections from around the world. Get 10% OFF all Outerwear!

My Body Couture provides customized movement and nutrition coaching. Helping you move better, feel better and live better.

Ollia Macarons + Tea brings perfectly pretty little mouthfuls of heaven, macarons are great as a tiny sweet treat or as a hostess gift that’s sure to impress! Shop Hop participants will recieve complimentary organic 12 oz Marrakech Mint tea with any macaron or merchandise purchase. 

Ollie Quinn is your go-to optician for modern stylish frames. Fashionable frame stylists and eye health specialists for all of your eye needs

Purple Orchid Flowers will be offering 15% off all purchases during the Shop Hop. Their friendly, experienced staff are on hand to create that special floral gift for any occasion!

Purr and it’s sister store Pennies by Purr will have loads of fall items in stock for girls & guys. Plus a plethora of accessories to kit you out!

Everybody deserves a treat so join us at The Raven’s Room during the amazing Shop Hop event! Every paid transaction enters you into a draw to win a gift basket of Halloween treats. You can also be entered to win a raffle! All proceeds from the raffle go to a local charity. 

From fine pens to stationery to novelties, Reids Stationers has been family owned and operated on 17th Ave for over 35 years! If you spend $100 or more at Reid’s during the VIP Shop Hop, you’ll receive 20% off your purchases.

Get your fashion fix at SalvEdge Boutique for big savings on big brands! Meticulously curated, organized, on trend Men’s + Women’s clothing and accessories, with new arrivals daily. During Shop Hop get 20% OFF!

Come down to Steeling Home and fest your eyes on a wide array of beautiful, interesting and practical wares/objects. Don’t miss out!

Visit Thrift Couture to update your wardrobe with their great selection of brand name and designer fall items. 

Velour Clothing Exchange is Calgary’s first vintage + preowned clothing exchange store! Stop by to shop their Fall sale featuring items up to 50% off!

Vine Arts and Spirits is Calgary’s most creative wine shop with a unique selection of wine, beer, spirits and cocktail supplies from around the world!

Head over to Cobs Bread and get some amazing freshly baked breads for the fam jam or yourself!

Pop in to Saje Natural Wellness in Mount Royal Village to elevate your wellness with a host of great Shop Hop deals!

Purchase over $60.00 to be entered into a draw for a private holiday shopping experience for you and 3 of your friends. Be one of the first to check out our newest holiday items, spend one-on-one time with a wellness expert and receive a special Saje gift.

Pop into Gravity Pope and get 15% OFF your purchase! **Offer valid on regular and sale price product. Excluding Apothecary, Arc Teryx, Birkenstock, Blundstone, Canada Goose, Common Projects & Woman by Common Projects, Comme des Garcons PLAY Glerups, Veja and all limited releases. **

Era Style Loft offers timeless pieces with modern style to fit the needs of every lifestyle. Shop Hop participants will recieve 15% OFF.

Beadles Gemstone Beads and Jewelry offers hundreds of new gemstone rings and pendants set in sterling silver, and also chains! Make your own or purchase a Beadles design. They also do repairs on any and all jewelry!

The Grinning Goat is Alberta, Canada’s only vegan boutique. The boutique carries men’s and women’s footwear, tees, tanks and sweaters, outerwear, belts, bags, jewelry, vegan flair and more. 

The 17th Ave Shop Hop is a unique shopping experience that is not to be missed. Retailers will open their doors from 11am until 4pm to showcase the latest looks for fall. Think eyewear, clothing, accessories, shoes and everything in-between! It’s a chance to mix, mingle and maybe reinvent your style.

Grab your friends & family and get to 17th Ave on October 17th for a memorable day of fashion, shopping and fun!

Make sure you share your #MeetMeOn17th moments on Instagram, Facebook and Twitter

Where: Meet at Tomkin Park, 17th Ave S.W.

When: October 17th | 11am-4pm

*Gift card vouchers may only be spent on items equal to or greater than $25.00 in value and are only valid on October 17th, 2020 at the locations participating. To collect your GC voucher each participant must produce their registration form to the BIA Event Organizers. More information will be provided to event participants via email when registration closes October 16th.



Please DO NOT attend if you answer YES to any of the following questions:

Risk Assessment: Screening Questions

1. Do you have any of the following symptoms which are new or worsened if associated with

allergies, chronic or pre-existing conditions: fever, cough, shortness of breath, difficulty

breathing, sore throat, and/or runny nose?

2. Have you returned to Canada from outside the country (including USA) in the past 14 days?

In the past 14 days:

3. Did you have close contact* with a person who has a probable** or confirmed case of COVID-19?

4. Did you have close contact* with a person who had an acute respiratory illness that started within 14 days of their close contact* to someone with a probable** or confirmed case of COVID-19?

5. Did you have close contact* with a person who had an acute respiratory illness who returned from travel outside of Canada in the 14 days before they became sick? Yes No

6. Did you have a laboratory exposure to biological material (i.e. primary clinical specimens, virus culture isolates) known to contain COVID-19?

If you have answered YES to any of the questions please stay home and Call Health Link 811

Participating Stores: 


Bamboo Ballroom

Beadles Gemstone Beads and Jewelry

Beyond Scarf

Black Sheep

Blondie Boutique

Butter Block

Danielles Consignment

Era Style Loft


Gravity Pope

The Grinning Goat

Herc’s Nutrition

HG Vintage

HUSH Canada

Kate Hewko

Kit & Ace

Leo Boutique

My Body Couture

Ollia Macarons & Tea

Ollie Quinn

Pennies by Purr

Purple Orchid


Reid’s Stationers

SalvEdge Boutique

Saje Natural Wellness

Steeling Home

The Ravens Room

Thrift Couture

Velour Clothing Exchange

Vine Arts