Participate in 17th Days of Christmas

The only thing better than 12 days of Christmas is 17 days of Christmas! From December 1 to 17, the 17th Ave Business Improvement Area is hosting their inaugural holiday event, 17th Days of Christmas! We are putting our own spin on this Christmas classic with outdoor movies and live performances in Tomkins Park, a scavenger hunt, a midnight madness shopping event, food and beverage samples in the park, a 17-day advent calendar featuring our amazing 17th Ave businesses and more!

We are looking to enhance our programming for this inaugural event by getting 17th Ave businesses involved. Here is a list of ideas for activations and events you can host under your roof, and have marketed as a part of our event:

  • Participate in our 17-day exclusive advent calendar by hosting a sale, event or promotion for one day between December 1 and 17. Your one-day sale or event will be advertised on its specific day on our advent calendar webpage and social channels. There are only 17 spots available, so this will be first-come, first-served.
  • Participate in our 17-day scavenger hunt where participants will have to complete tasks each day for a chance at earning prizes. Tasks will be listed in an app and include attending events taking place during 17th Days of Christmas. We have 17 spots available for businesses who are interested in creating a scavenger hunt task – examples of tasks include participants buying a specific product from your location, attending one of your holiday events or taking part in an in-store contest. Feel free to get creative here! There are only 17 spots available, so this will be first-come, first-served.
  • Participate in our Midnight Madness Sale on Thursday, December 1 by staying open late for the evening. Further incentivize foot traffic by offering a special in-store event or promotion to encourage more foot traffic.
  • Participate in a 17th Ave Dessert Stroll by offering a special promotion on dessert items, samples for dessert items, or offer a special menu item for the event. Dates to be confirmed.
  • Provide food or drink samples in Tomkins Park during the 17th Ave BIA’s outdoor movies or live music. Dates to be confirmed.
  • Hold a sidewalk sale and offer hot chocolate or coffee samples.
  • Install window art or decorations – this will be at your own expense.
  • Provide the BIA with a wishlist item or gifting ideas for a curated wishlist on the BIA’s website.
  • Sponsor s’mores in Tomkins Park during our outdoor events.
  • Host a Christmas wreath or Christmas crafting workshop at your location (businesses can charge a fee to participants).

There is no cost to take part. The BIA covers all marketing and promotion costs for these opportunities and will be generating a lot of excitement and anticipation about this event. If you choose to participate in our 17-day event, advent calendar or scavenger hunt, you simply sign up and take care of whatever sale, event or promotion you are hosting under your roof between December 1 and 17. If you choose to install décor or window art, offer s’mores, food, and drink samples, or host a workshop, this will be at your own expense.

Deadline for participation is October 31, 2022.

Participate in 17th Days of Christmas

Deadline to participate is October 31, 2022.

By participating in this event, your business’s event or promotion will be included in our marketing prior to and during the 17th Days of Christmas. If you have any questions, please reach out to Sam ( or Tulene ( or call the BIA office at 587.356.4106