You’ve heard of Black Friday, 17th Ave has Red Thursday! This inaugural event is happening on Thursday, November 17 at some of your favourite restaurants, retailers and businesses along 17th Ave who will be hosting amazing sales, in-store events, promotions and more for one day only! Red Thursday is the perfect way to support local and get ahead of all of your holiday shopping while spending an epic day shopping and eating on Calgary’s favourite avenue.

Not only are 17th Ave businesses hosting can’t-miss sales and events in store on November 17, many of them are also staying open later so you can get some of that late-night shopping in.

Check out the can’t-miss deals and events taking place on November 17 below!

Red Thursday Participating Locations


Bamboo Ballroom, 814 16 Ave SW

Stop into Bamboo Ballroom for Bubbles and 25% off select jacket and coat styles.

Hours: 11 a.m. to 9 p.m.

Beadles Gemstones, Crystals, Beads and Jewelry, 1606 7 St. S.W.

Join in on free classes all day and make bracelets, necklaces and earrings.

Hours: 11 a.m. to 9 p.m.

Bex Vintage, 1611 14 St SW

Bex Vintage will be hosting a sale event from 6 to 9 p.m. with 10 to 20% off select items. They will also be bringing out their vintage Christmas decor for the evening.

Hours: 6 p.m. to 9 p.m.

Danielle’s Consignment, 908 17 Ave SW, Shoppes at the Devenish

Up to 50% off select items in-store

Hours: 10 a.m. to 5 p.m.

Fjällräven, 815 17 Ave SW

Get 20% off storewide (excluding Kånken’s).

Hours: 10 a.m. to 6 p.m.

Four20, 827 17 Ave SW

Select items on sale for up to 60% off.

Hours: 10 a.m. to 2 a.m.

Glam Wigs, 718 17 Ave SW #12

Get 10% off all items in store as well as a free gift with every purchase on November 17th. Treats will also be served. 

Hours: 11:30 a.m. to 6 p.m.

Gravity Pope, 1126 17 Ave SW
Get 20% off regular price product (*some exclusions apply), plus the invitation to be the first to shop their Fall 22 markdowns – up to 40% off!
Hours: 11 a.m. to 8 p.m.
Grinning Goat, 323 17 Ave SW #101

Get 20% off all regular price items in store. 

Hours: 11 a.m. to 6 p.m.

Leo Boutique, 810B 16 Ave SW 

Join LEO Boutique for their annual customer appreciation event on November 17 for 20% off regular price fashion and footwear *some exclusion apply. See in store for details.  

Hours: 10 a.m. to 6 p.m.

Mr. Mansfield Vintage, 1611 14 St SW

Mr. Mansfield Vintage will be hosting a sale event from 6 to 9 p.m. with 10 to 20% off select items. They will also be bringing out their vintage Christmas decor for the evening.

Hours: 6 p.m. to 9 p.m.

Passion For Glass, 1534 17 Ave SW

Get 15% off Christmas decorations and 19% off art and gifts. With each purchase, you will also ne entered in a draw to win a bowl worth $500. 

Hours: 2 to 5 p.m.

Purple Orchid, 810 16 Ave SW

Enjoy hot chocolate and apple cider while browsing Purple Orchid’s plant sale – three for $20 and 15% off select containers and plant fertilizer kits. 

Hours: 10 a.m. to 9 p.m.

Saje Natural Wellness, 880 16 Ave SW Unit #130
20% off on any regular price product in store. Saje will also be collecting nonperishable items in support of the Calgary Food Bank.
Hours: 11 a.m. to 8 p.m.
Smokers Junction, 1433 17 Ave SW

Buy any three vapes regular price and get Allo Ultra for free; Buy any four vapes regular price and get any vape for free; Buy any three e-liquids up to 120 ml and get the fourth one for free; Nitro cream chargers 2×50 pack for $100 or 2×25 pack for $50; All smoke buddy original for $26.99 

Hours: 10:30 a.m. to 9 p.m.

Steeling Home, 1010 17 Ave SW

Get 20% off all door mats.

Hours: 10 a.m. to 6 p.m.

SylvStyle, 333 17 Ave SW #329

Buy four items, get the fifth item free. Applies to clothing and shoes. 

Hours: 1 to 5 p.m.

West Elm, 868 16 Ave SW

Stop in for light refreshments provided by William Sonoma, and a Williams Sonoma chef and top entertaining expert who will provide holiday cocktails suggestions, and wine and cheese pairings. There will also be a fabulous team of designers on hand to answer any questions and help with minimalist tips for a no stress holiday. 

Hours: 6 to 9 p.m.

Health and Wellness

Herc’s Nutrition, 858 16 Ave SW

BOGO 30% off all supplements. 

Hours: 10:30 a.m. to 6:30 p.m.

MOVE, 919 17 Ave SW

Do yourself a favour and take advantage of this RED HOT DEAL. Get 20% off MOVE’s Everyday plan and crush your goals… every day! Book into spin, row, HIIT or yoga. Bills monthly on the date of purchase – 31 classes available per month at

Hours: 6 a.m. to 9:00 p.m.

Transcend Wellness, 1429 17 Ave SW

Join in on free classes and 25% off all services and marketplace items. There will also be snacks, prizes and games for the community to get to know the Transcend Wellness team.  

Hours: 6 a.m. to 9 p.m.

UC Baby, 908 17 Ave SW Unit 113

15% off all packages including the Gender Reveal Package, the Bronze Package, the Silver Package, and the Golden Package. 

Packages include:
The Gender Reveal Package for $99+gst which is a 15 minute 4D/5D scan with two printed photos from their appointment. It starts at 16 weeks, and if we are unable to tell the gender they get a free repeat appointment.

The Bronze Package for $129+gst which is a 30 minute 4D/5D scan with two printed photos, and an image upload to their own personal UC Baby Connect accounts. We recommend this package between 16-30 weeks,

The Silver Package for $175+gst which includes a hour long 4D/5D scan with 2 printed photos, an image upload to their own personal UC Baby Connect accounts, and a live stream that also gets saved to their account. It also includes a free repeat appointment if we’re unable to get good photos for any reason (i.e. placenta in the way, baby is uncooperative, etc). We usually recommend this package starts at a minimum of 27 weeks. Also, if they purchase a Heartbeat Bear ($35) with their Silver Package, we will give them a USB filled with all the pictures and videos from their appointment for free!

The final package is the Golden Package for $299+gst and it is 2 Silver Package appointments. Usually we recommend the first appointment when they are between 23-26 weeks and the second for when they are between 28-32 weeks

Hours: 10 a.m. to 5 p.m.

Restaurants and Eateries

D Spot Dessert Cafe, 819 17 Ave SW

Coffee and cake combo for all “red” cakes including Strawberry Cheesecake, Red Velvet Cheesecake and Red Velvet Cake for $15.25+ tax. Hot drink and cake combo for $18+tax. (Valid for in-store dine in or takeout) 

Hours: 1 p.m. to 12 a.m.

Heaven, 1013 17 Ave SW #119

Get a 6 oz. Sangria for $5.00, or a Tisana (non-alcoholic Sangria) for $4.00.

Hours: 11:30 a.m. to 2 p.m., 4 p.m. to 9 p.m.

Socality House, 831 17 Ave SW

Get 25% off all retail, including bags of Monogram coffee beans, and BOGO on their holiday drink menu.

Hours: 8 a.m. to 7 p.m.

V Burger, 819 17 Ave SW

Get their special 12 oz Cherry Pie Vmix made with vanilla soft serve ice cream mixed with cherry pie filling and homemade pie dough piece for $8.50 and receive a $10 gift card for Vburger.  

Hours: 10 a.m. to 9 p.m.

Whiskey Rose Saloon, 1012 17 Ave SW

Did you come here to party? Get one of Whiskey Rose’s famous Red Solo Cup cocktails especially paired for Red Thursday for just $12! Cocktails include: 

  • John Daly 12 (56ml) – Hey Y’all Iced Tea Vodka, with Lemonade and Soda Water. This spiked Arnold Palmer is as fun as everyone’s favourite golfer that it’s named after.
  • Kentucky Peach – Jim Beam, Cointreau, Peach Mango Juice and Soda Water. A party punch to really get the night going.
  • Paloma Rose – Cabrito Reposado, Cointreau, Grapefruit Juice and Soda Water. Traditional Paloma, with a Whiskey Rose twist.
  • Blackcurrant Bramble – Bombay Gin, Crème de Cassis, with Lemonade and Soda Water. A kiss of gin, with a burst of sweet blackcurrant.

Hours: 3 p.m. to 2 a.m.