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Fall For Style Contest: Behind the Scenes

Our Fall for Style contest winners shopped their hearts out on Saturday, Oct. 5, hitting the streets with $500 to spend on 17th, and over $250 in gift cards and prizes from 17th Ave stores. Take a look behind the scenes and see how our winners spent the day in style.


Our five winners and their friends were welcomed to Calgary’s Retail & Entertainment district at the brand new Hotel Elan, where they enjoyed a delicious buffet breakfast in the hotel’s Orchid Room.


Joined by BT Calgary’s Jill Belland, the winners hit the streets with their 17th Ave totes, loaded with gifts and prizes from SHE Apparel, Wild Mountain, Dick & Janes, Swimco and many more!


After shopping the day away, our winners wrapped up their day at Moxies. They rested their feet in the relaxing lounge, showing us their purchases while they enjoyed mouth watering hors d’oeuvres and wine from Apothic Winemakers.


“It was great to discover all the hidden gems of 17th again, there are so many unique places to find something different.”

finds-5_DSC2039 Finds-4

Thank you to BT Calgary, Hotel Elan and Moxies for hosting our winners and special thanks to Best Buy, Blame Betty, Dick and Janes, Chocolaterie Bernard Callebaut, Fallen Angel, Gravity Pope, Purple Orchid, Swimco, SHE Apparel, Tutti Frutti Frozen Yogurt, and Wild Mountain for contributing over $250 in gift cards and prizes for each contest winner.

Ready to be a winner, too? Sign up for our enewsletter below for news about upcoming contests, events and all things 17th Ave.




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