Our Blog

Fall For Style Contest: Behind the Scenes

Our Fall for Style contest winners shopped their hearts out on Saturday, Oct. 5, hitting the streets with $500 to spend on 17th, and over $250 in gift cards and prizes from 17th Ave stores. Take a look behind the scenes and see how our winners spent the day in style.


Our five winners and their friends were welcomed to Calgary’s Retail & Entertainment district at the brand new Hotel Elan, where they enjoyed a delicious buffet breakfast in the hotel’s Orchid Room.


Joined by BT Calgary’s Jill Belland, the winners hit the streets with their 17th Ave totes, loaded with gifts and prizes from SHE Apparel, Wild Mountain, Dick & Janes, Swimco and many more!


After shopping the day away, our winners wrapped up their day at Moxies. They rested their feet in the relaxing lounge, showing us their purchases while they enjoyed mouth watering hors d’oeuvres and wine from Apothic Winemakers.


“It was great to discover all the hidden gems of 17th again, there are so many unique places to find something different.”

finds-5_DSC2039 Finds-4

Thank you to BT Calgary, Hotel Elan and Moxies for hosting our winners and special thanks to Best Buy, Blame Betty, Dick and Janes, Chocolaterie Bernard Callebaut, Fallen Angel, Gravity Pope, Purple Orchid, Swimco, SHE Apparel, Tutti Frutti Frozen Yogurt, and Wild Mountain for contributing over $250 in gift cards and prizes for each contest winner.

Ready to be a winner, too? Sign up for our enewsletter below for news about upcoming contests, events and all things 17th Ave.




Blogs you might also like

Picnic Essentials You Can Get On 17th Ave

With FREE events all Summer long, and its recent designation as an open area where you can legally consume alcohol within its confines, Tomkins Park, …

Read More →

Stampede Events To Check Out On 17th Ave!

It’s time to pull out your favourite denim gear and cowboy boots, because the Calgary Stampede is back! 17th Ave is just a few blocks …

Read More →

Patio Season Has Arrived On 17th Ave!

As Calgarians, we know our patio season is often short and sweet so we need to make the best of it while we can, and …

Read More →

Canada Day Celebrations On 17th Ave!

It’s time to celebrate our home and native land, the true north, strong and free! On July 1, join us in a Canada Day celebration …

Read More →

Celebrate Father’s Day On 17th Ave!

We know dads can be tricky to buy for. They never seem to need anything, and always claim to be happy with the homemade cards …

Read More →

Lilac Fest On 17th Ave

Calgary’s favourite summer festival is back and better than ever! Lilac Fest returns to 4th  Street on June 5 from 11 a.m. to 6 p.m. for the …

Read More →