Our Blog

New Shops, Ongoing Deals and Spring & Summer Styles on 17th Ave

Summer is just around the corner, and we’re here to make sure you’re prepared! Head to 17th Ave where you can check out some of the newest Red Mile businesses, scope out your favourite shops for summer styles and trendy looks, as well as access tons of awesome ongoing deals and promotions. 

New to the Ave

Mirra Masa 

17th Ave is the new home to Mirra Masa, a trendy women’s fashion boutique selling sleek looks and unique women’s clothing and accessories. They have new spring and summer styles arriving daily, so be sure to pop into their newly opened Red Mile spot to say hello and shop. 

911 17 Ave SW, mirra-masa.com

State Baby Shop 

State Baby Shop opened its adorable 17th Ave location in early 2021, and offers up a wide selection of baby and kids gear, accessories, clothing, decor and more. Find clothes for your kiddos aged newborn to twelve, as well as an assortment of locally-made accessories and decor suited for mama at their 17th Ave location. 

1230 17 Ave SW Unit 4, second floor, state-baby.com

Via Convenience 

Via Convenience is 17th Ave’s newest convenience store with a wide selection of local products ranging from handmade candles to locally roasted coffee, gourmet Canadian-made chocolate, sustainably sourced honey and more. You can also indulge in familiar convenient snacks like soft serve ice cream or slurpees at this funky 17th Ave spot. 

624 17 Ave SW, (403) 437-3488

Spring and Summer Styles

Bamboo Ballroom 

Be prepared for all your Summer plans at Bamboo Ballroom, where they have new seasonal styles arriving daily, and tons of fresh looks from brands like Free People, Levis and Gentle Fawn, Find the perfect flowy dress for picnics in the park, or get yourself a pair of staple jean shorts. No matter the occasion, you’ll find the perfect look for it at this local favourite boutique. 

814 16th Ave SW, bambooballroom.com

Era Style Loft

From functional jumpsuits to trendy sandals, Era Style Loft has all of the season’s latest trends and looks you’ve been eager to get your hands on. This upscale 17th Ave boutique has tons of new arrivals from brands like Agolde and Citizens of Humanity, and an assortment of dresses, blouses, accessories and shoes. Pop into their 17th Ave location to check them out, or shop your favourite looks online below. 

917 17 Ave SW, erastyleloft.com

Kate Hewko 

The Spring and Summer seasons call for bright colours, vibrant patterns and one-of-a-kind looks, and there’s no better place to find these essentials than at Kate Hewko’s concept store. Kate’s newest arrivals include trendy seasonal pieces like kimonos, jumpsuits and skirts, perfect for all of your Summer outings. Head to Kate’s 17th Ave shop to browse these inimitable styles, or follow the fashion entrepreneur on her social media channels where she showcases and styles all of her latest looks. 

#1, 908 17th Ave SW, katehewko.com

HG Vintage 

HG Vintage is bringing in tons of summertime essentials like retro denim and cut off shorts, as well as their always popular vintage tees, sports jerseys and more for the season. You can also find a selection of secondhand summer dresses perfect for all the warm days ahead. 

720 17th Ave SW, hgvintage.com


If your summer plans include lots of adventurous pursuits and outdoor time, head to Fjallraven on 17th Ave to make sure you’re prepared. Their new spring and summer arrivals include functional, lightweight gear to keep you protected from the elements while in the great outdoors. Find trekking shirts, zip off trousers, lightweight jackets and more, available in store and online. 

 815 17 Ave SW, fjallraven.com

Ongoing Deals and Promotions

Kit and Ace 

Out with the old, in with the new! Kit and Ace is having a massive sale right now on tons of popular men and women’s styles and essentials. Load up on merino wool sweaters, popular trouser styles, and other on-the-move essentials at up to 70% off! While you’re at it, don’t forget to check out all their new spring and summer arrivals including shorts, dresses, rompers and more. 

800 16 Ave SW, kitandace.com


Gear up for all of your outdoor adventures this Summer at Arc’Teryx, where you can find tons of function gear such as waterproof jackets, lightweight shift dresses and packable hoodies. This popular outerwear brand is also hosting an Outer Peace Challenge on Strava, where if you participate in the required 3 outdoor sessions a week until June 6th, you’ll gain access to a discount code to redeem at their store! 

815 17 Ave SW unit 150, arcteryx.com

Blondie boutique

In addition to tons of new spring and summer styles arriving regularly at this popular 17th Ave boutique, Blondie is also hosting a huge sale with up to 80% off on select items. Find seasonal essentials like dresses, skirts and tanks, as well as graphic tees, tie dye and more. 

#101 – 1019 17 Ave SW, blondieboutique.com

Stalk the latest and greatest on 17th Ave:

Instagram: @17thavesw

Facebook: @17thavesw

Twitter: @17thavesw



Blogs you might also like

YYC Hot Chocolate Fest Destinations On 17th Ave

YYC Hot Chocolate Fest has commenced for the twelfth year in a row, and this month-long festival will feature tons of delicious sips with a …

Read More →

Celebrate New Year’s Eve On 17th Ave

2023 is just around the corner, so we have put together a list of all the celebrations taking place on 17th Ave! From five-course dinners …

Read More →
shallow focus photography of man in white shirt

Calgary Roughneck Game Day Specials

The 17th Ave Business Improvement Area is the new Official Pre-Game Location of the National Lacrosse League team, the Calgary Roughnecks! Head down to 17th …

Read More →

Movember On 17th Ave

17th Ave is the official pre-game location of the Calgary Roughnecks, and as a part of our ongoing partnership with the team, we will be …

Read More →

Picnic Essentials You Can Get On 17th Ave

With FREE events all Summer long, and its recent designation as an open area where you can legally consume alcohol within its confines, Tomkins Park, …

Read More →

Stampede Events To Check Out On 17th Ave!

It’s time to pull out your favourite denim gear and cowboy boots, because the Calgary Stampede is back! 17th Ave is just a few blocks …

Read More →