Our Blog


Less-17There’s a new shop on the block, and it’s brought to you by some old friends. The team at The Source is proud to present their latest venture, LESS 17 (930 17 Ave SW) – a menswear apparel and lifestyle destination in the heart of 17th.

An acronym for Limited Edition Source Supply, LESS 17 (pronounced one seven) is taking over The Source’s first and original location in Calgary,  bringing an elevated offering to the customers that have grown with them over their 25 years in business. www.raw-photo.ca
www.raw-photo.caLESS 17 will not only offer unique brands and high-quality goods you’ve come to expect from The Source, but will also serve as a venue for music and other cultural events.

“We really see it as a culture hub. People can come and shop, check out some music, some art… have a glass of wine and hang out.” shares Zev Klymochko, LESS 17 Store Manager

The relaxed atmosphere of LESS 17 is inspired by New York loft living, and industrial decor details bring the vision to life. Exposed ceilings, wood paneling and steel accents create a clean and minimal backdrop.True to it’s name, LESS 17 will be a pared down and simple space, letting apparel and other unique items shine on their own.

www.raw-photo.caPhotographer Brendan Klem, at one time an employee at The Source, also brings his unique style to the space through the addition of framed photo ceiling tiles, depicting everything from skateboards to cityscapes.

LESS 17 opened the doors this weekend, but be sure to follow them below for news and updates on their grand opening.


Facebook: facebook.com/lessoneseven


Twitter: @lessoneseven



Blogs you might also like

Picnic Essentials You Can Get On 17th Ave

With FREE events all Summer long, and its recent designation as an open area where you can legally consume alcohol within its confines, Tomkins Park, …

Read More →

Stampede Events To Check Out On 17th Ave!

It’s time to pull out your favourite denim gear and cowboy boots, because the Calgary Stampede is back! 17th Ave is just a few blocks …

Read More →

Patio Season On 17th Ave!

As Calgarians, we know our patio season is often short and sweet so we need to make the best of it while we can, and …

Read More →

Canada Day Celebrations On 17th Ave!

It’s time to celebrate our home and native land, the true north, strong and free! On July 1, join us in a Canada Day celebration …

Read More →

Celebrate Father’s Day On 17th Ave!

We know dads can be tricky to buy for. They never seem to need anything, and always claim to be happy with the homemade cards …

Read More →

Lilac Fest On 17th Ave

Calgary’s favourite summer festival is back and better than ever! Lilac Fest returns to 4th  Street on June 5 from 11 a.m. to 6 p.m. for the …

Read More →