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17th Days of Kindness | A Catalyst for Connection

In a world that’s faced its share of challenges, instilling kindness into our daily routines can make all the difference.

Embracing our mission to foster a community that’s inclusive and uplifting, we’re thrilled to announce the launch of the 17th Days of Kindness initiative. Over the next two months, we’ll embark on a journey of goodwill alongside the vibrant businesses and individuals that define our corridor here in Calgary.

Why kindness, you ask? Well, it’s more than just a nice gesture. It’s a catalyst for connection, a remedy for loneliness, and a beacon of hope for brighter days. As we engage in acts of kindness, we not only uplift others but also ourselves. It’s a ripple effect of positivity that knows no bounds.

And here’s the beauty of it: kindness is contagious. By leading with generosity, we inspire others to do the same, creating a ripple effect that spreads far and wide.

In times of uncertainty or stress, focusing on acts of kindness can provide a grounding force, offering solace and purpose in our interactions.

But here’s the secret: kindness isn’t just about how we treat others—it’s also about extending that same compassion to ourselves. It’s about embracing our true selves and welcoming others with open arms, fostering a culture of empathy and understanding.

Each one of us has the power to be the reason someone believes in the goodness of humanity. It’s a collective effort that transcends boundaries and unites us in our shared humanity.

So, while kindness may not single-handedly spin the world on its axis, it undoubtedly makes our world a brighter, better place.

Let’s kickstart each day with a simple question: “How can I spread kindness today?” Together, let’s make kindness the driving force that propels us forward.

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The 17th Avenue Business Improvement Area (BIA) is committed to preserving the diverse and energetic character of the area’s business community. We advocate for public safety, revitalize public spaces, implement placemaking initiatives and collaborate with City of Calgary departments to enhance economic well-being and attract new businesses, fostering a thriving and inclusive environment for all.

Our borders are from 16th Street to 2nd Street SW along 17th Ave SW and several blocks of 14th (up to 12 Ave SW), 8th Street SW (up to 14th Ave SW) and 11th Street (up to 14th Ave SW).



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