It’s Back! On November 19, 20 and 21, the 17th Ave Retail & Entertainment District BIA is hosting one of the most exclusive shopping events of the year – The 2021 17th Ave VIP Shop Hop – and for the first time ever, it’s taking place over an entire weekend! Celebrate the latest and greatest in fashion trends with 27 participating shops & eateries offering in-store deals, discounts and more! The first 1,000 people to register will recieve a FREE $25 Gift Voucher to spend at participating businesses!

Big-name stores, locally owned & independent boutiques – what more could we ask for?  Sign up to receive exclusive offers from participating retailers and experience a one-of-a-kind shopping event. 

Where: Registrant can pick up their Gift Vouchers at 1550 8th Street SW in the entrance to the Mount Royal Building (across the street from Tomkins Park, and located between GoodLife Fitness and Saje Wellness).  Pick up only available on November 19 between 9 a.m. and 4 p.m.

When: November 19 to 21, 2021

Make sure you share your #MeetMeOn17th moments on Instagram, Facebook and Twitter

*Gift vouchers may only be spent on items equal to or greater than $25.00 in value and are only valid on November 19, 20 and 21, 2021 at the locations participating. To collect your gift voucher each participant must produce their registered ticket to the BIA Event Organizers.

Check out the participating businesses

Arc’teryx | 815 17 Ave SW

Founded in the Canadian Coast Mountain wilderness, Arc’teryx is a high-performance outdoor equipment company built on the principle of obsessive, precise design and production. Receive a gift with a purchase to keep or place in a friend’s stocking for the holidays!

Bamboo Ballroom | 814 16th Ave SW

Visit Bamboo Ballroom is an expertly curated boutique full of brands you know and love; Free People, Gentle Fawn, Z Supply, Faithful, Pink Martini, Levi’s, Pistola Denim, & OBEY to name a few. You won’t find a mix like ours anywhere else and we source ethically made whenever possible. VIP Shop Hop participants also get 10% off during the shop hop.

Beyond Scarf |  815 17 Ave SW #110

Beyond Scarf is proud to stock designers who are artists to the core. They create works of art you can wear, giving you that extra punch to help you make that knock-out outfit. Unapologetically Canadian and driven by a passion for the lesser-hailed fashion accessories, they bring you fashion inspiration, and a chance to help further distinguish yourself from the crowd. Get a free necklace with every purchase of $50 or more before taxes. Made from natural stones with a metal pendant, these accessories are perfect as stocking stuffers for Christmas! Choose between 3 gorgeous colours: black, mint, or natural.

Black Sheep Pâtisserie | 815 17 Ave SW #140

Black Sheep has been a top rated bakery in Calgary since it opened in January 2019. When customers walk into their bakery, they’re immediately greeted by an overwhelmingly delicious smell of freshly baked croissants that no one can resist!

Blondie Boutique | 1019 17 Ave SW #101

Blondie Boutique makes shopping chic clothing for every body type convenient and affordable, without sacrificing great style. 

Cobs Bread | 835 17th Ave SW 

Cobs Bread 17th Ave celebrate fresh. Whether you’re picking up a scratch-baked loaf of bread for the family or a decadent treat for yourself, you can always be sure that the day you walk into their bakery is the day they baked it.

Danielle’s Consignment |  908 17 Ave SW

Danielle’s Consignment has hand-picking pre-loved designer and high-end clothing and accessories to be loved once again by Calgary’s stylish and savvy. Shop Hop comes just in time to join in to our Semi-Annual SALE! The *ENTIRE store will be 25%- 50% Wednesday November 17 to Sunday November 21. *excluding our jewelry collections

Diva Salon And Spa | 1805 14 St SW #217

Diva Salon and Spa offer clients the best beauty and wellness services in an environmentally responsible environment. 

Fjällräven | 815 17 Ave SW

Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. Join Fjällräven at their 17th Ave Store for the Shop Hop weekend to be in with a chance to win a Kånken backpack of your choice each day! *No purchase necessary

Gravity Pope | 1126 17 Ave SW

Shop clothing, footwear and accessories from over 120 quality designers at at gravitypope

Herc’s Nutrition | 858 16 Ave SW

Herc’s Nutrition offers the best selection of supplements that work, at the lowest prices you’ll find on the market! They will also be hosting a huge “pre Black Friday” sale for VIP Shop Hop weekend.

Kit And Ace | 800 16 Ave SW

Kit and Ace  is on a mission to Amplify Optimism and is 100% committed to creating clothing that’s Smart (technical and functional), Easy to Love (comfort and style), and Made to Last (timeless quality vs. fast and trendy).

Visit them during the Shop Hop event for:

  • $0-$99 | 20% off
  • $100-$299 | 25% off
  • $300-$599 | 30% off
  • $600+ | 40% off

 Offer excludes 3 Pack Tees and Go Anywhere Masks.

Leo BoutIque | 810B 16 Ave SW

Discover the most important independent and emerging luxury designer labels from around the world with Leo Boutique. During the VIP Shop Hop, get an additional 10% off all regular price clothing and footwear. (Not including jewellery, accesories and apothecary.)

Mirra Masa Fashion Studio | 911 17 Ave SW

Find newest trend and styles in women’s clothing and accessories available at Mirra Masa – Skirts, jackets, sweaters, dresses, coats and more. 

Get an additional 10% off everything in the store for orders over $100, and when you hit above $200, you will get a free scarf ($45 value) along with the additional discount.

NUUD Adult Lifestyle Products | 1705 12 St SW

NUUD Adult Lifestyle has your wellness journey in their sights. If you haven’t come in before, you can expect a modern inviting space with a large variety of products. No need to feel intimidated, their friendly educated staff are there to help and guide you. They don’t just sell adult toys, they have a large variety of lingerie, bath and body products and other novelty items.

For this event, NUUD is offering a couple of choices for a free gift with purchase. You’ll have to pop in to find out more details. This promotion is only for the participating VIP shoppers.

Ollia Macarons & Tea | 810C 16 Ave SW

With any Shop Hop Gift Certificate redemption (min $25 purchase) at Ollia Macarons & Tea, receive your choice of a trio of assorted mini Macarons or a trio of assorted Kusmi teas.
*macaron & tea flavours vary based on availability

Ollie Quinn | 829 17 Ave SW

Ollie Quinn frames are manufactured from quality acetate and stainless steel.All of their sunglasses come polarised as standard, With complete UVA and UVB protection. Oh, and they design them all themselves! 

Come join Ollie Quinn as part of the 17th Ave Shop Hop this November! Each purchase of glasses includes a free tote bag. Make sure to use the most of your benefits, as they offer direct billing for most insurance companies that you can stack with the $25 Shop Hop Voucher to pay nothing out of pocket!

Purple Orchid Flowers | 810 16 Ave SW

Purple Orchid Flowers will be offering 10% off all purchases during the Shop Hop. Their friendly, experienced staff are on hand to create that special floral gift for any occasion!

Purr | 940 17 Ave SW

Purr will have loads of seasonal items in stock for girls & guys. Plus a plethora of accessories to kit you out! Don’t forget to check out their sale merchandise ranging from $19.99 & up for gift buying, even if the gift is for yourself. They have gifts items for whatever your budget is.

Reid Stationers | 710 17 Ave SW

From fine pens to stationery to novelties, Reid Stationers has been family owned and operated on 17th Ave for over 35 years!

Saje Wellness | 880 16 Ave SW Unit #130

Joy is in the air. Shop for you and everyone on your list with the best-selling gifts at Saje Natural Wellness. During the VIP Shop Hop, the first 5 Community Members to redeem their voucher will walk away with an exclusive gift with purchase. Enjoy light refreshments while you shop and take advantage their in-store sales and wellness features. 

Steeling Home | 1010 17 Ave SW

Come down to Steeling Home and feast your eyes on a wide array of beautiful, interesting and practical wares/objects. Don’t miss out!

Ten Degrees Chocolate | 818 16 Ave SW

Ten Degrees Chocolate is your shopping destination for Christmas, Holidays, Special occasions and everyday.  Enjoy Chocolate that is organic and no additive, preservatives or soy. Vegan, Gluten Free and some are dairy free as well.  Chocolate Almonds, Espresso Beans, tea, coffee and gift baskets are all available. Enter your email address to be entered into their door prize.

The Grinning Goat | 323 17 Ave SW #101

The Grinning Goat carries vegan footwear, accessories, outerwear, beauty, snacks and more located in Calgary, AB. 100% vegan style, 100% cruelty free fashion.

The Raven’s Room | 908 17 Ave SW Suite 110

Everybody deserves a treat so join us at The Raven’s Room during the amazing Shop Hop event and find Canadian-made jewellery, artwork and more! 

Thrift Couture | 1314B 17 Ave SW

Thrift Couture is a funky little hidden thrift shop below Gloss Salon – awesome 2nd hand fashions at super thrifty prices.

Want to add $10 FREE to your $25 voucher? Spend your Gift Voucher with us, and we’ll throw in $5 to spend right away, plus another $5 to spend another day! That’s $35 free!


Vine Arts and Spirits | 932 17 Ave SW #101

Vine Arts and Spirits is Calgary’s most creative wine shop with a unique selection of wine, beer, spirits and cocktail supplies from around the world!

*Gift vouchers may only be spent on items equal to or greater than $25.00 in value and are only valid on November 19, 20 and 21, 2021 at the locations participating. To collect your gift voucher each participant must produce their registered ticket to the BIA Event Organizers.
Participating Stores: 


Bamboo Ballroom

Beyond Scarf

Black Sheep

Blondie Boutique

Cobs Bread

Danielle’s Consignment

Diva Salonspa 


Gravity Pope

Herc’s Nutrition

Kit & Ace

Leo Boutique

Mirra Masa


Ollia Macarons

Ollie Quinn

Purple Orchid


Reid Stationers Ltd.

Saje Natural Wellness

Steeling Home

Ten Degrees Chocolate

The Grinning Goat

The Raven’s Room

Thrift Couture

Vine Arts

***Final list of participating businesses subject to change without notice.***

Gift vouchers may only be spent on items equal to or greater than $25.00 in value (BEFORE TAX) and are only valid on November 19, 20 and 21st, 2021 at the locations participating. To collect your gift voucher each participant must produce their registration form or e-ticket to the BIA Event Organizers on November 19th between 9 a.m. and 4 p.m. at the Mount Royal Building Entrance located at 1550 8th Street SW (across the street from Tomkins Park and between Goodlife Fitness and Saje Wellness). 

**Note: There is only one (1) voucher per person. If duplicate or suspected duplicate orders are registered, they will be cancelled without warning, no exceptions.***

More information will be provided to event participants via email when registration closes at NOON on November 18th, 2021.

Vouchers cannot be refunded for cash by a business to a patron under any circumstance. Voucher is to be surrendered to the retailer and cannot be used at multiple locations as the business will need to retain voucher after purchase. Multiple vouchers are allowed per order receipt as long as the minimum spend is met. E.g. To use two (2) vouchers on one receipt the minimum spend must be $50 BEFORE TAX on the receipt. There is only one (1) voucher allowed per person allowed.

We are encouraging Shoppers to please wear a mask and to bring hand sanitizer to prevent the spread of Covid-19. Please keep in mind the health and safety procedures and guidelines for each of the participating stores will be in effect and may differ from store to store

Please respect them and help support small business during this time.

Please DO NOT attend if you answer YES to any of the Risk Assessment Screening Questions when reserving your ticket. Stay home and Call Health Links 811 for further instructions. 


The freshly minted 17th Ave Gift Card is accepted at over 40 locations on the Ave and the list keeps growing. Click the button below to get started.